Snapchat – is it safe for brands to come in?
Snapchat: an app that seems to have been designed perfectly for sexting if you believe what’s reported in the media. So why would brands consider going there? Launched in 2011, it is one of the latest...
View ArticleSocial Media Week round-up from Exmouth House Social
This week saw lots of traffic through Exmouth House Social – with almost 200 people attending the various events and workshops happening throughout the week at Tempero, Mint Digital and SpecialMoves....
View ArticleEmbrace your fan-base
Football clubs have long been keen to get the local community on their side. Understandable when every fortnight during a season anything from 25,000 to 70,000 fans will descend on the area for 90mins...
View ArticleTempero: 10 years on
Hang on: 10 years! Where did that go? When you’ve been doing something for a fair while it often takes something momentous to get you thinking about it with fresh eyes. For me that was seeing the...
View ArticleTwitter Amplify: An opportunity for brands, broadcasters and consumers alike
Matt Derella of Twitter talking about Twitter Amplify at Advertising Week X A month or so ago we posted about the consumer-generated phenomenon that is social TV and the opportunities it creates for...
View ArticleAnonymity In The Online Community: The Good, The Bad And The Ugly
What is it about online anonymity that makes it such a hot-button issue? Why do certain people feel the need to hide who they are? There are legitimate reasons for keeping one’s identity hidden online,...
View ArticleHow much are you paying for that Facebook fan?
In a 'pay-to-play' world, many brands are allocating marketing budget to Facebook Advertising in order to receive a lift in their overall audience. With a variety of advertising options available,...
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